BankofAmerica.com

Higher Standards Brand Rollout

At Bank of America's Globals and Home Page Team we launched the Higher Standards brand for which we won the Webby Award in the Banking & Bill Pay category in 2006. The site's user base has grown 10 times in the past 5 years.

I was involved in the implementation of visual design specifcations by our User Centered Design and Research Group into sitewide assets such as CSS stylesheets, XSL templates, rich media content and ColdFusion Custom Tags in the current look and feel. These shared assets are used by the product content and application pages for consistency, reusability, and ease of maintenance.

Tech Components
  • ColdFusion
  • CSS
  • JavaScript
  • Flash
  • XML
  • XSL
  • Accessibility